Jan. 23rd:  Need designer glasses in a pinch?  We have most prescriptions on site and can have the lenses fit to any frame that same day in many cases.  We accept most eye insurances and are a great place to use your new HSA or Flex account for 2014!  New selections of Handmade, High Fashion European Eyewear arriving daily.  Downer Ave. is looking better everyday!


Milwaukee's leader in designer eyewear and state of the art vision health.

Keeping Milwaukee looking sharp.

We believe there is more to optometry than a comprehensive eye exam and vision correction. Eyewear enables you to see the world, but also affects how the world sees you.

Designer glasses or contact lenses, you decide.

We are committed to your vision: your vision correction and vision of yourself. Whether helping you select unique designer eyeglasses that are truly you or fitting you with contact lenses that suit your lifestyle, our goal is to make you happy with the way you see and the way you look.

Attention to detail is paramount.

Each client is an individual, with unique tastes and needs. Providing the best possible customer service means listening to each client and having the tools and selections at our disposal. For this reason, inventory is hand-selected from the best collections around the world, and our office is continuously updated with state-of-the-art technology.

Visit us today or schedule an exam.


#14. Timely disposal of contact lenses promotes better long term eye health.

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