Privacy Policy
McGinley Eye Associates S.C., d/b/a Optix on Downer
Effective Date: August 28, 2026
This policy covers how we handle information through optixondowner.com and through text messages with our patients and customers. It is separate from our Notice of Privacy Practices, which governs your health information.
ABOUT THIS POLICY
McGinley Eye Associates S.C., doing business as Optix on Downer, operates this website. In this policy we refer to ourselves as Optix on Downer, we, us, and our.
Where this policy and our Notice of Privacy Practices overlap, the Notice of Privacy Practices governs your protected health information under HIPAA.
WHAT WE COLLECT
INFORMATION YOU GIVE US
If you contact us by email or phone, we receive what you choose to share. That may include your name, email address, phone number, and the contents of your message. If you give our office your mobile number, we may use it to send the text messages described below.
INFORMATION COLLECTED AUTOMATICALLY
When you visit this site, our hosting and analytics providers may record standard technical details such as browser type, device type, the page that referred you, and general geographic region. We use this to understand how the site is used and to keep it working.
We do not sell personal information, and we do not run advertising or retargeting pixels on this website.
THIRD PARTY SERVICES
Parts of our site link out to services run by other companies:
Appointment scheduling and the patient portal are provided through RevolutionPHR.
Contact lens ordering is provided through wewillship.com.
Once you click through, you are covered by their privacy policies rather than this one. We encourage you to read them.
TEXT MESSAGES
By providing your mobile phone number, you consent to receive SMS messages from McGinley Eye Associates S.C., d/b/a Optix on Downer related to appointment reminders, appointment confirmations, scheduling updates, office notifications, account notifications, and other practice-related communications. Marketing messages will only be sent if you have separately opted in to receive them.
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of SMS messages at any time.
Reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that provide support services (such as customer service) is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties.
For more about our SMS program, see our SMS Terms & Conditions.
HOW WE USE IT
We use the information above to respond to your questions, schedule and confirm appointments, let you know when eyewear or contact lenses are ready for pickup, provide customer service, run and improve this website, and meet our legal and professional obligations.
COOKIES
This site may use cookies or similar technologies for basic functionality and aggregate traffic measurement. Most browsers let you refuse or delete cookies in their settings. Turning them off may change how parts of the site work.
SECURITY
We use reasonable administrative, technical, and physical safeguards to protect the information we hold. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
CHILDREN
This website is not directed to children under 13, and we do not knowingly collect their personal information through it. Information about minor patients is handled in our clinical records under our Notice of Privacy Practices.
YOUR CHOICES
You can stop text messages at any time by replying STOP. To ask what information we hold about you, contact us below. Requests about your protected health information are handled under our Notice of Privacy Practices.
CHANGES
We may update this policy. When we do, the revised version will appear on this page with a new effective date.
CONTACT
McGinley Eye Associates S.C., d/b/a Optix on Downer
2567 N Downer Ave, Milwaukee, WI 53211